GIFTs come from within, from the desire to bring more peace, more joy, freedom, authenticity and joy into the world. For a GIFT organization, traditional business approaches are often limited to what they can provide—and it requires an inside-out approach, because it thrives on the foundation of its core essence. When members of the organization (or external teams) don’t understand the core essence, the organization slowly loses its foundation and why it is here to serve others.