A meaningful organization is one that has been created with the purpose of making a difference in the world. Its services provide a better quality of life for those they serve. Whether the organization is a non-profit, for profit or social enterprise, it is an organization that has clear value statements, and aligns its actions to a clear higher purpose.
- These organizations often have a desire to create campaigns and apply their communication strategy to create higher meaning, sharing that meaning and value with others in their audience.
Unlike traditional marketing agencies, we have created a specific model for extracting the essence of the meaning into communications so it can be understood both internally and externally in the organizations. The "why," values, and value proposition intertwine into the communications strategy.
Our Transformative Communications programs:
- One-on-One with teams for a specific strategic consulting need
- 2 VIP, 3 VIP Days
- Implementing our Transformative Model to the current business strategy in a collaborative venture, we will meet for a strategic development session with the team and create the "why" matrix of the organization. Together, we'll build a bridge of communication, evaluate current growth avenues and create powerful new communication strategies. The company will receive a strategic report and action plan for the members of the team to implement.
- The amount of time of implementation will depend of the size and magnitude of the project.
- Unique Gift Proposition Model
- This model is to understand the gift of the organization and nurture it from the value development through to implementation of the communications plan.
Internal Campaigns with Meaning
- In this area, we focus on an internal campaign with meaning to help employees and organizations understand the values and "why" of the organization in ways in they can apply to their everyday life.
- We help with leadership development programs, in which we can train and support employees in their own specific meaning so they can grow in their self-development and self-knowledge.
Campaigns with Meaning
- We create marketing campaigns that are focused on sharing connecting the why of the organization with the client, making it available through stories and images that visually show why the organization exists and how its service offerings serve others.
Foundational Strategy for a Meaningful Brand
- Core message and core essence of the message, the elements and foundational structure to build a more meaningful brand.
Transformative Power Inner Leadership Development
These programs are for leaders who are interested in modeling leadership from the inside-out, not the outside-in. It's all about cultivating the natural essence and capabilities of the leader from a higher power, with the realization that contribution and service are the key to real transformation. Through my books such as Your Unique Gift and Meaningful Freedom, I teach people how to come back to their authentic self and lead from within.